Global Tech Marketer driving ecosystem adoption through narrative-led GTM, data-informed growth, and cross-ecosystem partnerships
I focus on identifying structural gaps in emerging ecosystems and building the narrative, partnerships, and activation mechanisms required to connect products with real users. My work centers on hands-on execution - translating complex on-chain technology into clear value propositions and scalable adoption strategies.
Social Channels: LinkedIn / English X / Korean X
Video Channels: TikTok / YouTube
Contact: clairejung23@gmail.com
#EcosystemGrowth #ProductNarrative #GTMStrategy #DataDriven #Storytelling
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Chainway Labs, Korea Community Lead
2026.01~ present
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🌐 Ecosystem Activation & Market Expansion
- Leading Citrea’s Korea market activation post-mainnet launch, serving as the primary operational bridge between global HQ and local stakeholders to drive early-stage adoption.
- Designing and executing ecosystem-facing campaigns that scaled the Korean Telegram community from 250 to 600+ members and facilitated the onboarding of early users and partners.
- Translating technical documentation and providing real-time interpretation between global team and Korean ecosystem participants [Link].
- Managing seamless coordination between global marketing & growth team and local ecosystem partners to align regional execution with global strategy.
- Led ecosystem initiatives, including a meetup with 270 RSVPs (140 attendees) and educational content aligned with global strategy [Link].
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Nimblebites, Global Marketing Lead
2024.11~ 2025.10
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📊 Performance & Ecosystem Growth
- Achieved 1200% MoM growth on X and 1700% growth on YouTube through iterative content experiments and performance analytics[KPI Report].
- Generated 260k monthly impressions and 28k engagements with only ~1k followers by activating ecosystem conversations and direct engagement with builders and users [Link].
- Coordinated marketing communications and campaign timing with the Sui Foundation, ecosystem partners, and KOLs.
📢Product Narrative & Channel Strategy
- Managed and scaled official channels across Twitter, Discord, Telegram, YouTube, Medium, LinkedIn, ligning messaging for both Web3-native audiences and Web2 gaming users.
- Developed differentiated narrative frameworks for different audiences (Web3 ecosystem narratives vs Web2 game narratives).
- Rebuilt Discord FAQ and user support structures to sustain community scaling during high-growth campaign periods.
- Recognized by the Sui ecosystem as a top-performing social media operator, invited to the “Water Chain’s Best Interns” network.
🤝 Partnership & KOL Marketing
- Built and managed strategic relationships with agencies, KOLs, and researchers, developing and executing joint go-to-market and co-marketing programs with the Sui Foundation.
- Founded and led the Sui Gaming Union, coordinating partner AMAs (Sui Community, Sui Foundation, external) and uniting multiple studios and community leaders to expand Super-B’s presence and amplify joint campaign impact.
- Secured strategic partnerships with community leaders and multiple gaming studios, expanding Super-B’s presence and strengthening its position in the Sui ecosystem.
🎯 Ecosystem Partnerships & GTM Collaboration
- Built strategic partnerships with agencies, KOLs, and ecosystem researchers to execute co-marketing initiatives with the Sui Foundation.
- Founded Sui Gaming Union, coordinating ecosystem AMAs and aligning multiple studios, community leaders, and ecosystem stakeholders around joint campaigns.
- Secured collaborations with gaming studios and community leaders, expanding product visibility across the Sui gaming ecosystem.
📈 Event Activation & Ecosystem Campaigns
- Managed end-to-end marketing activation for major ecosystem events including Gamescom, Sui Basecamp Dubai, KBW, and SuiFest.
- Oversaw media kits, presentations, booth activation, scheduling coordination, and event logistics.
- Independently designed and executed ecosystem campaigns including airdrops, community campaigns, and VIP access programs.
- Organized flagship events including:
- SuiPlay x SuperB Meetup
90+ on-site participants / 280 RSVP
- SuiPlay Holder Event
120+ applicants / $100 reward program / 70+ Discord signups
- KBW Playtest “My Home Contest” and the “My Home Exhibition” at SuiFest.
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Com2us Holdings, Blockchain Marketing Intern
2024.07~2024.09
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📊 Market Analysis & Ecosystem Strategy
- Conducted Web3 ecosystem and user behavior analysis to support strategic directions for the XPLA ecosystem.
🎪 Online/Offline Event Promo & Operations
- Operated the KBW NFT Zone, supporting user onboarding and ecosystem engagement during the event.
- Attracted 10% of event attendees through personal social media channels, demonstrating the impact of creator-led distribution.
🎬 Recruitment Branding Content Production
- Featured in Com2us’s Official YouTube channel as part of recruitment branding efforts.
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W+East Creative Studio, Webtoon Scenario Writer
2024.01~2024.06
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✍️ Narrative Design & Copywriting
• Designed narrative structure and episodic storytelling for the branded webtoon “Inkedin”, a B2B storytelling project published on LinkedIn [link].
• Developed core messaging and copywriting integrating the client brand “Simplifier” ****into humor-driven storytelling.
• Created key slogan “심플하죠(*Simple, isn’t it)?”to translate brand positioning into relatable narrative dialogue.
• Targeted early-career professionals and students through meme-based storytelling and situational humor.
• Generated 4K–8K views per episode, with positive reader feedback on engagement and relatability.
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Origin Protocol, Global / Chinese / Korea Community Manager
2022.05~2023.06
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🌐 Global Ecosystem Operations
- Managed global, Korean, and Chinese communities while producing operational reports and user insights.
🎯 GTM Execution & User Retention
- Developed operational structures for ambassador programs and ambassador collaborations.
- Planned and executed AMA sessions with MEXC Exchange and ecosystem partners..
- Designed beta testing campaigns encouraging early real-world product usage.
🌉 Web3 Practitioner Network Management
- Founded "Web3le," a Web3 practitioner network with 546 members.
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Origin Protocol, Korea Ambassador
2020.06~2022.04 ****
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📈 Conversion-Focused Results Achievement
- Achieved purchase conversions following content publication.
- Published blog posts that ranked high in search results.
- Actively responded to community queries to increase event participation rates.
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👨🎓PROJECT
Professional Experience
🏫 Education
2016.03~ 2020.02 Ewha Womans University, English BA, double major in Psychology
2023.08~ 2023.12 National Taiwan Normal University, Mandarin Training Center