What is Jiā | 家?
Jiā: Tokenized Real-World Asset (RWA) Platform for Global Real Estate Investment
Jiā eliminates intermediaries—brokers, escrow agents, and custodians—by converting physical real estate into self-executing smart contracts on a decentralized ledger.
Built as an RWA protocol on Binance Smart Chain (BSC) Layer 1, Jiā enables permissionless, fractional participation in UAE real estate (with roadmap expansion to global jurisdictions).
Properties are onboarded as on-chain liquidity pools, crowdfunded by a distributed network of crypto-native investors, and governed via immutable DeFi primitives.
Core Mechanism
Comparative Advantage
| Dimension | Traditional RE | Jiā (DeFi RWA) |
|---|---|---|
| Minimum Investment | $100K+ | <$100 (crypto on-ramp) |
| Settlement | T+30–90 days | Instant (atomic delivery-vs-payment) |
| Liquidity | Illiquid (lock-up) | 24/7 DEX trading |
| Jurisdictional Reach | Local only | Global, borderless |
| Transparency | Opaque (off-chain) | On-chain, verifiable |
| Yield Structure | Variable, discretionary | Fixed, contractually enforced |
Risk Mitigation Framework
Smart Contract Audits: Multi-audit pipeline (CertiK, PeckShield).
Oracle Integrity: Chainlink price/rent feeds with fallback circuits.
Legal Wrapper: ADGM-compliant SPV; KYC/AML via on-chain identity oracles.
Insurance Layer: Nexus Mutual coverage for protocol-level exploits.
Jiā fuses blockchain’s instantaneous liquidity with real estate’s inflation-resistant appreciation, democratizing exposure to high-growth markets for any wallet holder, anywhere.
Why Jiā**?**
UAE Real Estate Market: Macro Tailwinds Underpinning Jiā’s RWA Thesis
The UAE real estate sector is on a structural growth trajectory, presenting a compelling opportunity for tokenized yield strategies.
Market Size & CAGR: The UAE property market is projected to expand at a 7.4% CAGR, reaching USD 132.5 billion by end-2025 (source: Mordor Intelligence, 2024).
Post-COVID Resilience: Aggressive fiscal stimulus, visa reforms (Golden Visa, remote work programs), and Expo 2020 legacy infrastructure have accelerated recovery and foreign capital inflows.
Demand Drivers:
Tourism Surge: Dubai welcomed 17.15 million overnight visitors in 2023 (+19.4% YoY), driving short-term rental yields in prime districts (JBR, Downtown) to 7–9% gross.
FDI Inflows: Non-oil FDI hit USD 30.7 billion in 2023, with real estate ranking as the top sector (27% of total).
Population Growth: UAE population projected to reach 10 million by 2030, with 88% expatriate base fueling residential and commercial absorption.
Jiā’s Strategic Alignment