Executive Summary

Quick Snapshot

Project: Shopify + Klaviyo Lifecycle Setup

Industry: Skincare / DTC eCommerce

My Role: Email Marketing VA / Klaviyo Specialist

Goal: Build a Klaviyo lifecycle email system to recover lost sales, improve customer experience, and increase repeat purchases.

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Tools Used in This Project:

Shopify — Store backend & triggers

Canva — Visual assets

Klaviyo — Email flows & automation

Google Sheets — Tracking & QA

About the Project

About the Brand

Jelhyme Skin Co. is a skincare DTC brand focused on helping customers build simple, effective glow routines through premium, gentle products.

Project Goals

Welcome and convert new subscribers
Recover abandoned carts
Re-engage product viewers
Improve post-purchase experience
Increase repeat purchases

The Challenge / Problem

Before setting up the system, the brand faced:

No welcome flow for new subscribers

No abandoned cart recovery emails

No browse abandonment reminders

No post-purchase nurture sequence

Missed revenue from warm leads and repeat buyers

Why this mattered: The brand was missing opportunities to convert warm leads, recover lost revenue, and build long-term customer relationships.

The Solution / Flow Syste

I built a full lifecycle email system using Klaviyo integrated with Shopify to support every stage of the customer journey—from first visit to repeat purchase.

Flows Implemented

Welcome Flow

Email 1: Welcome + brand intro + discount
Email 2: Product benefits + social proof

Abandoned Cart Flow

Email 1: Friendly reminder
Email 2: Product benefits + trust
Email 3: Urgency / offer

Browse Abandonment Flow

Viewed product reminder
Product education + CTA

Post-Purchase Flow

Thank you + order reassurance
Product tips / how to use
Review request / repeat purchase encouragement

Supporting flows are included to complete the lifecycle system and can be further developed as needed.