Lifecycle Marketing Strategist focused on retention, segmentation, and revenue growth across email & SMS

Email: jaylincarter2004@gmail.com

• Generated $60K/month in email attributed revenue
• Worked within a high-volume e-commerce environment focused on revenue performance and rapid campaign execution
• Built segmented abandoned cart flow ($2.11 RPR)
• Reduced send volume from 200K —> 50K while improving targeting
• Launched browse abandonment flow generating $6.46K on first send

Lifecycle Strategy Approach

• Develop segmentation frameworks based on behavior, engagement, and purchase intent
• Design lifecycle journeys across key touchpoints (welcome, browse, cart, post-purchase, winback)
• Optimize performance through continuous A/B testing and data-driven iteration
• Align lifecycle messaging with brand storytelling and product strategy
• Focus on increasing retention, LTV, and revenue per recipient

Core Capabilities

• Lifecycle Marketing Strategy
• Segmentation & Audience Architecture