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Product: Jamlab My Role: Product Owner, Researcher, and Designer Industry Affiliations: Runway Incubator
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Jamlab is a discovery and booking platform that connects musicians with verified jampads and music studios in Tier-1 cities across India. Born from a deep empathy for the grassroots music scene, the app solves a long-standing gap: the difficulty independent artists face in finding reliable, affordable, and available practice spaces.
India’s independent music scene has exploded in the last decade, but infrastructure hasn’t caught up. Musicians often rely on WhatsApp groups, word-of-mouth, or outdated Google listings to locate jampads or studios, leading to:
To validate these assumptions, we conducted over 20 in-depth interviews with musicians, artist managers, and vocalists across Tier-1 cities. We discovered that the current solutions were not designed for the collaborative and community-oriented nature of music practice. A recurring theme was the lack of reliable platforms to find and book studios in real time.
One such conversation with an interviewee, revealed:
Shivank Gupta — Marketing Coordinator, Global Music Institute (GMI)
I asked myself: What if we could make studio booking as seamless as ordering a cab or food? How can I help musicians find, book, and jam — without friction, fragmentation, or FOMO?