IMG_5849.jpg

As promised, here’s the one page playbook I’ve used to take 5x businesses from idea to $1M/yr.

I share this stuff for free because I don’t need to make money from it. My mission is to guide curious people to build a business and a life of freedom.

When I was young I had a few people believe in me when they had no reason to, and it changed what I believed was possible. I’m doing this to show you that I believe in you too, my friend.

All I ask is that if you find value in it, please send my youtube video (Building a $1M business for my 18 y/o brother) with a friend. And then USE it.

  1. Your goals

    1. What do you want your life to look like in 12 months?
      • Eg. I want the freedom to work online, from anywhere in the world, gathering life experience and earning $100k/mo profit.

    This should feel scary. You’re going to have to be a completely different person in order to achieve this (10x is greater than 2x is a great book to read).

    b. What do you NOT want? (anti goals)

  2. Solve a problem in your own life

    1. Carry a notebook for 30 days straight and write down every problem you notice throughout the day, that you can potentially solve.
      1. Rank each on a PAIN scale (1-10): How much pain does this problem cause?
      2. Rank each on a PLAY scale (1-10): How much would solving this problem feel like play to you (and not work)?

    You want to end up with an idea that scores highly (8+) on BOTH of these scales.

  3. Find a reference point.

    Research until you find another business that has a solution to the problem you’re trying to solve. This is a good sign that there are people willing to pay to solve it, and the business model is viable.

  4. The What Makes A Great Business Model Checklist

    Run your potential solution through this checklist. If you miss ANY of the boxes, then keep looking.

  5. Build a Minimum Viable Product (MVP) and

    1. Should take no more than 3 days to build this. 80/20 rule.
    2. Think different, not better. Positioning matters more.
    3. Get more users by offering it for free.

  6. Ask for feedback (and improve relentlessly)

    1. Find where your ideal customers hang out, and ask them:
      1. What do you love about this product idea?
      2. What would you improve/change?
      3. How much would you hypothetically pay for it?
    2. Use this information to improve your product relentlessly and quickly.
      1. Create a group chat for suggestions.
      2. Screen share with users and watch. Take their 10 suggestions and make the product better
      3. More does not always = better. Focus only on the features that are fundamental to the product. if you remove a feature, does it break? These are the ones you keep. The rest is usually just noise & can be added later. 80/20!!
    3. Read your competitors 1 star reviews, and use them to improve your product further.
    4. Repeat step 6