Creating strategies, building communities, and driving engagement across Web3 and tech.
About me
Hey, I’m Jagwa Michael, a Social Media Manager with experience in building and scaling communities across Web3. I’ve worked with both early-stage and established projects like JustBet and WINR Protocol, helping them grow their presence, amplify key messages, and engage authentically with crypto-native audiences. Whether it’s crafting meme campaigns, analyzing content performance, or coordinating cross-chain collabs, I bring energy and strategy to every brand I touch.

Experience Highlights
JustBet | Social Media Manager
Jan 2023 – Present | London, UK
- Spearheaded content creation on Twitter, driving a 15% engagement increase in four months.
- Developed viral meme content & coordinated influencer outreach.
- Provided weekly analytics to guide campaign strategy and improve ROI.
- Partnered with WINR Protocol to align announcement rollouts across platforms.
- Maintained brand tone while writing compelling copy for campaigns and product updates.
WINR Protocol | Content & Analytics Lead
Mar 2025 – Present | UK
- Led the content calendar for multiple product lines, aligning all marketing initiatives.
- Wrote long-form blogs and short-form posts on product updates and market insights.
- Created actionable reports from social and revenue KPIs across the ecosystem.
- Organized a high-visibility AMA with Arbitrum, strengthening community partnerships.
- Collaborated with designers to turn insights into visuals that informed and engaged.
Skills & Tools