Creating strategies, building communities, and driving engagement across Web3 and tech.

About me

Hey, I’m Jagwa Michael, a Social Media Manager with experience in building and scaling communities across Web3. I’ve worked with both early-stage and established projects like JustBet and WINR Protocol, helping them grow their presence, amplify key messages, and engage authentically with crypto-native audiences. Whether it’s crafting meme campaigns, analyzing content performance, or coordinating cross-chain collabs, I bring energy and strategy to every brand I touch.

Experience Highlights

JustBet | Social Media Manager

Jan 2023 – Present | London, UK

• Spearheaded content creation on Twitter, driving a 15% engagement increase in four months.
• Developed viral meme content & coordinated influencer outreach.
• Provided weekly analytics to guide campaign strategy and improve ROI.
• Partnered with WINR Protocol to align announcement rollouts across platforms.
• Maintained brand tone while writing compelling copy for campaigns and product updates.

WINR Protocol | Content & Analytics Lead

Mar 2025 – Present | UK

• Led the content calendar for multiple product lines, aligning all marketing initiatives.
• Wrote long-form blogs and short-form posts on product updates and market insights.
• Created actionable reports from social and revenue KPIs across the ecosystem.
• Organized a high-visibility AMA with Arbitrum, strengthening community partnerships.
• Collaborated with designers to turn insights into visuals that informed and engaged.

Skills & Tools