Less than 5% of your data is being used by AI! Why? Because the vast majority of your data is unusable right now, as it is unstructured, disconnected, incomplete, and incompatible. And this isn’t an isolated problem. Most of our customers, from $20M to $5B in ARR are all struggling with this. If you want to unlock AI’s full potential, it all starts with architecting and building the right data infrastructure. Here’s how: 1. Establish a Unified Data Model (BOWTIE) Use frameworks like Bowtie to map the entire customer journey, ensuring that no piece of valuable data is left untapped. 2. Structure Data for Real-Time Use by AI & Humans (SPICED) Your data must be machine-readable and human-friendly. Every interaction—be it emails, calls, or product usage—needs to be connected and actionable in real-time, empowering AI to make smarter AND faster decisions. 3. Execute with the Right Frameworks (PROCESS) It's not just about having more data; it’s about using the right frameworks to ensure alignment across all functions—from Sales to Product to Customer Success—on the outcomes that matter. 4. Contextualize, Contextualize, and Contextualize (!) If your AI system is on a “customer call,” and it does not have the full context of their latest customer situation, the current market conditions, and the historical challenges... well without this, your AI is just guessing (and you REALLY don’t want your AI to be guessing). If this resonates, here’s your chance to learn more: 🇪🇺 October 9: Join the WbD team for a full-day workshop at the Impact Summit Europe in Ghent, Belgium. 🇺🇸 October 15: Catch a 2-hour workshop at Dreamforce in San Francisco during our Impact Roadshow USA. You can find out more about these and other events on our website, under the "Impact Series" section. Picture courtesy of Worldpay (taken at a fantastic partner event in Denver!!)