Background

J.P. Morgan Automated Investing is a robo advisor investing tool available on Chase.com and the Chase mobile app, that gives millions of new and existing customers access to portfolios designed and managed by J.P. Morgan.

• Learn how it works

<aside> 🤑 I redesigned the product, and it has generated $472 million AUM as of Jan 2021.

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Problem

After a year and a half in the market, we redesigned the platform in order to improve overall satisfaction ratings of our app. We were also able to:

1. Address the most important insights from user research, usability issues, ADA violations, and slow load times.
2. Reduce drop-off rate from marketing page → open account

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User research

We identified a pattern experience that caused confusion amongst users—the chart that projects the growth of your money over time. This chart was paramount because we needed to emphasize the exponential effects of compounding interest when contributing to their portfolio each month.

As you change the inputs, the chart displays your projected returns over time.

Novice investors said...

It looks very technical and intimidating. I thought this was supposed to be easy. 😟