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Project Overview

Project Name: Infinity & Pro Plan

Company: Physics Wallah

Project Description:

Introduced a structured plan system within batch purchases to uplift Average Revenue Per User (ARPU) by bundling individual top-up features (such as extra tests, advanced doubt-solving, and notes) into comprehensive plans. The goal was to improve feature visibility, enhance user value perception, and create a tiered pricing model to maximize monetization without impacting accessibility.

Problem & Approach

Problem Statement:

To uplift ARPU by increasing the perceived and actual value of academic products beyond standard batch offerings.

Target Users:

Students who had already purchased a batch but were additionally buying supplementary academic tools (e.g., topic-wise tests, doubt support, etc.).

Research Methods:

• Conducted cohort analysis to identify the % of users purchasing additional features post batch purchase.
• Mapped spending patterns and feature adoption to understand top-up dependencies and frequency.