Dear Baiguan readers,
We have something new to share.
We're launching Baiguan Pro this April.
Here's why, and what's inside the first issue.
Have you ever read a Baiguan piece introducing a phenomenal company — be it Pop Mart, Laopu Gold, others and thought — Okay, I hope I can know how this company performs from now on. Or, have you ever read a piece about China’s service sector, experiential spending, or robotaxi industry, and wondered, but what is the Baiguan team actually doing with this?
We get these questions a lot.
Over three years of writing the newsletter, we've noticed our readers split into two groups. One group loves the broader China observations — the cultural context, the business stories, the macro backdrop. But there's another group that keeps asking a more specific question: I'm bullish on China after reading you. Now what do I actually do? (There are overlaps, of course.)
Baiguan Pro is for the second group.
Here's what we've realized: we've flagged a lot of companies, sectors, and themes in the newsletter, and readers have told us they want the follow-through. Not just the observation, but the investment thinking behind it.
We also sit on a lot of data. Baiguan has some of the best ground-level macro, consumer and sentiment data on China out there. But data alone doesn't tell you what to do. In Baiguan Pro, we'll pair our data with a more structured, directional view — what we're watching, and why.
One more thing that shapes how we think: everyone on the Baiguan team manages their own global, multi-asset portfolios. We're not single-country analysts. That means when we look at China, we're always looking at it in context — what else is on the table, what the opportunity cost is, how an international allocator actually thinks about an allocation decision. That global frame is built into how we write Baiguan Pro.
Baiguan Pro has a consistent content structure, so you always know what's coming:
Monthly View on Chinese Assets — Each month, we pull together macro data, BigOne Lab (Baiguan’s parent company)’s proprietary data and indices, and the relevant policy backdrop to give you a structured read on where Chinese assets stand. The goal is to cut through noise and give you a directional view, backed by data.
Quarterly Theme Focus List — Every quarter, we identify the sectors, themes, and idiosyncratic opportunities we think are worth paying attention to for the next three months. This isn't a buy list — we flag both opportunities and risks, both longs and shorts. We flag what's interesting and why, and we're equally willing to tell you when something looks stretched or when the consensus narrative seems wrong.
Follow-Up & Deep Dives — For themes on our quarterly list, we follow through: deep dives into industries or companies, BigOne Lab’s own data on specific trends, and the occasional company or story that's just too "meme" to ignore.
Baiguan Data Highlights — Data insights feeds from BigOne Lab’s industry analyst team, shared with our institutional clients.
Occasional Commentary — When something happens in the market that actually matters, we'll write about it. Brief, direct, no fluff.