• I just need to make this thing. Why? It needs to exist. Why? It just does.
• Focus on making the best thing possible. But not even because I think that’s what will do the best. Just because you want to make it.
• It’s genuinely not about the money. Or having a good career. It’s just about creating something I think is great.
• This is the best feeling ever. Because you’re not at all attached to the outcome, there’s no anxiety surrounding the activity. It creates a maniacal drive.
• “This thing would be so amazing that I need to make it in the world. I don’t care it if flops. This would be so great that it needs to exist”.
• I’m not thinking about what would be the best. It’s intuitive.
• I’m creating this thing because I’d love to consume it.
• This is actually the real way to make money.
• Is it about the desire to create something beautiful?

You create content people love by creating content that you love

I don’t care if a video doesn’t get many views. I care about making the videos I thing need to be made

“Even if I hadn’t blown up, I’d still be making videos.” - MrBeast