HelloNancy Campaign Shoot
Q1. You've said Kevin Garnett is your spirit animal. If KG walked into this room right now, what's the first thing you'd say to him?
Intent: Gets Nick animated immediately. He'll light up talking about basketball. Great energy to open with.
Q2. You've got Gengar, Blastoise, Charizard — basically a full Pokédex on your back. If you could only keep one Pokémon tattoo for the rest of your life, which one would survive?
Intent: Taps into his Pokémon obsession. Forces a fun, opinionated answer. Good visual moment — he might turn around and point.
Q3. You brought sushi to a Wimbledon press conference. Walk me through your perfect sushi order — no budget, no rules.
Intent: Nick is passionate about food and sushi specifically. He's called it "romantic" and "an event." This will get a genuine, relaxed response.
Q4. You claim to be the best gamer on the ATP Tour. Who's the second best, and how badly do you destroy them?
Intent: Competitive trash talk is Nick's love language. This lets him be funny and cocky in a playful way.
Q5. Your car collection is insane — the Demon, the Lambo, the GTR. If you had to trade them all for one car you'd drive forever, what is it?
Intent: Cars are a genuine passion. Forces a decisive answer from someone who loves flexing his collection.
Q6. You've talked about how tennis is lonely — it's just you out there. When it comes to relationships and intimacy, do you think people put the same kind of pressure on themselves to "perform" as athletes do on court?
Intent: Natural bridge from sport to intimacy. Opens the door to the sexual wellness conversation without being jarring. Nick is candid about pressure and mental health — this plays to that.
Q7. You're someone who's never been afraid to break the rules — Jordans at Wimbledon, asking the crowd where to serve. Why do you think people are still so awkward about talking openly about sex and pleasure?
Intent: Positions Nick as a rule-breaker, which is exactly why he's the right face for HelloNancy. Lets him riff on taboos and being unapologetic.
Q8. You've said "fans are the reason I play — it's all a show." HelloNancy is all about making pleasure fun, not serious. How do you think humor changes the way people connect — on court, off court, in the bedroom?
Intent: Ties his showman personality directly to the brand's playful, humor-driven identity. Gets a quotable answer about not taking things too seriously.
Q9. You delivered food to strangers during COVID, you started the NK Foundation for kids — you clearly care about people. HelloNancy is about helping people find what works for them. What does it mean to you to be part of something that's actually trying to help people feel good?