Overview
I designed a CRM system for a furniture manufacturing company to manage clients, projects, and production stages in one place. The goal was to create a clear, scalable interface for daily operational work - not a marketing product.
- Key focus
- What I worked on
Design decisions
- Frequent actions are always visible and accessible without opening menus
- Sorting and filtering use lightweight popovers instead of modal windows
- Statuses are grouped by meaning, not by unique colors, to avoid visual noise
- Tables are the primary interface, optimized for speed and clarity
What I improved
- Restructured the client list to support day-to-day workflows, allowing managers to perform key actions (calls, follow-ups, sending proposals) directly from the table
- Reworked sorting and filtering to reduce cognitive load and help users quickly narrow down large client lists
- Introduced a clearer separation between operational actions and system actions (edit, delete), minimizing the risk of accidental erro
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- Improved status and stage visibility by introducing consistent color-coded chips, making project progress easier to scan
- Refined layout and spacing to balance information density and readability for long working sessions
Result
The result is a clean, practical CRM interface focused on real business processes: from the first client contact to production, delivery, and installation.
Some of the screens
Empty state and project creation modal
Client list with quick actions and column sorting