InsightAssist — LinkedIn Lead Gen Automation (Sachin / Archmation Studios)

🧭 Project Overview

Field	Detail
Client	Sachin — Archmation Studios
Project Name	InsightAssist — LinkedIn Lead Generation Automation
Objective	Automate discovery of 100 verified Market Research & Insights decision-makers at consulting firms, enterprises, and global brands
Status	✅ Complete — 100 verified leads delivered
Outcome	100 verified, ICP-scored leads in Google Sheets (insightassist-lead-tracker-v1)
Date Completed	May 12, 2026

🎯 The Brief

Sachin needed a scalable, automated pipeline to discover and qualify Market Research and Consumer Insights decision-makers at research-heavy organisations — feeding a product demo pipeline for InsightAssist, an AI-powered market research platform.

Ideal Customer Profile (ICP):

Roles: Head of Consumer Insights, Market Research Lead, Strategy & Insights Manager, VP Research, Director of Insights
Companies: Consulting firms, large enterprises, global brands with dedicated research/strategy functions
Industries: Management Consulting, FMCG, Retail, Financial Services, Pharma, Media & Advertising
Geography: India (primary) + global markets
Pain points: Slow research workflows, fragmented tools, poor data quality/unverified respondents, waiting weeks for actionable insights

🔄 ICP Comparison: InsightAssist vs. ServdYou

	ServdYou	InsightAssist
Buyer Role	HR / TA / Recruiters	Market Researchers / Insights / Strategy leads
Pain Point	Hiring & staffing	Research speed, data quality, decision-making
Industry Focus	Broad (staffing needs)	Consulting, enterprise, global brands
Geography	India — metro cities	India + global markets

🛠 Tech Stack

Tool	Role
Firecrawl MCP	LinkedIn search indexing and profile discovery
n8n (self-hosted, Oracle Cloud VPS)	NEW instance — separate from ServdYou workflow
Claude API / OpenRouter	ICP scoring (1–5 scale) per discovered lead
Google Sheets	Lead storage and tracking — insightassist-lead-tracker-v1
Gemini CLI	Session orchestration, context management, tool calling
Google Workspace MCP	Sheets integration via headless OAuth

⚠️ Important: This project uses a separate Google Sheet and a separate n8n workflow from ServdYou. Do not reuse servdyou-lead-tracker-v3 or the existing n8n workflow.

🧭 Project Overview

🎯 The Brief

🔄 ICP Comparison: InsightAssist vs. ServdYou

🛠 Tech Stack

⚙️ How the Pipeline Was Built