<aside> ⭐
As part of a multidisciplinary team, I contributed as UX Strategist within a corporate innovation lab: designing the analytical frameworks, the validation process, and the visual storytelling that allowed the organisation to make informed decisions and align diverse stakeholders around shared innovation goals.
</aside>
A global consumer goods multinational had the resources and appetite to bet on AI, but lacked the operating model to do so reliably. Each department was evaluating emerging technologies independently, with no shared language to assess opportunity, no framework to prioritise bets, and no process to move from hypothesis to validated experiment before committing budget.
Under the umbrella of a Technology & Innovation Observatory (TIO), the company set up a corporate innovation lab mandated to identify, prioritise, and validate AI-led opportunities aligned with their strategic goals. I joined during the final structuring phase, when the real challenge was no longer "what technology?" but:
"How do we decide together what's worth exploring, and how do we know it's working?"
Technology & Innovation Observatory · landscape map (anonymised working file)
All client references removed. Artefact structure and methodology are original.
I was brought in with four concrete remits:
| Responsibility | Description |
|---|---|
| 01. Analytical frameworks | Design the artefacts and methods to map emerging technologies against strategic objectives, making the landscape scannable and actionable for executive decision-makers. |
| 02. PoC / PoV playbook | Co-define the end-to-end validation process: structure, success metrics, go/no-go criteria, and governance model, so the team could run and evaluate experiments autonomously. |
| 03. Systemic storytelling | Make complex innovation scenarios legible across audiences building the shared understanding needed for cross-department alignment. |
| 04. PoV hands-on design | Directly contribute to one Proof of Value: concept definition, interaction logic, and user-facing experience design for a generative AI product. |
The work unfolded across three interconnected phases, each building on the last.
Using systems thinking, I designed a dual-axis landscape map crossing strategic objectives × emerging technologies. This became the Observatory's primary decision artefact, the document executives used to evaluate investment priorities.
Strategic objectives × emerging tech matrix