✨ The first course connecting neuroscience and influencer marketing in tourism.

🌍 About this Course

Travel is not just movement. It is emotion, memory, and storytelling.

This course combines neuroscience, tourism, and influencer marketing to explain why influencers are so powerful and how their content creates lasting impact.

Through real case studies, scientific insights, and practical tools, you will learn how to design content and collaborations that touch the traveler’s brain.

👩‍💼 About the Instructor

This course was created by Maria Athanasopoulou, a pioneer in neuro-tourism and an expert in sustainable and luxury tourism marketing. With years of experience in destination promotion and influencer collaborations, Maria combines neuroscience, marketing, and storytelling into a unique educational approach.

🎯 What You’ll Learn

• How the traveler’s brain works when exposed to content
• Why influencers outperform traditional advertising
• The 5 rules of neuro-influencer marketing (N.E.U.R.O. model)
• How to evaluate partnerships based on neuro-effectiveness
• The role of AI, neuro-profiles, and ethics in the future of tourism

👥 Who It’s For

• 🎥 Influencers who want to stand out through authentic storytelling
• 🏨 Tourism businesses, hotels, and destinations seeking impactful collaborations