The purpose of running paid traffic is to capture attention from potential new prospects to come across our ads multiple times to effectively purchase our products and keep coming back.
The sales funnel process is comprised of these universal principles of:
Creative > Visitor > Landing Page > Checkout Stage > Complete Purchase
Now a sales funnel can be expanded from a 4-stage process to a 8-stage process depending on upsells, discounts, or information shared based on average sales cycle.
As consumers from our adverts aren’t intentional with purchasing from our brand when they first open up a social media platform, we have to keep this into account when developing the sales cycle of customer archetypes.
A product priced at $20 has a lower barrier to entry to drive a sale from an average American customer than a product priced at $100+.
From a TikTok perspective, 95% of traffic derives from Smartphones (Apple + Android) and 5% derive from laptops.