| Name | Age Range | Background | Tech Comfort | Primary Goal | Pain Points | Needs from Tool | Preferred Tools | Quote |
|---|---|---|---|---|---|---|---|---|
| Purpose-Driven Founder | 28–40 | Startup founder, coach, or mission-driven entrepreneur | Medium | Build a brand that expresses purpose clearly and emotionally | • Generic AI output • Translating emotion into copy • Time-consuming • Doesn’t know what good branding “sounds like” | • Clarify Why • Personalized tone • Human AI outputs • Visual + verbal sync | Notion, Canva, ChatGPT | “I want my brand to feel like me—not like an AI bot wrote it.” |
| Overwhelmed Solo Founder | 25–35 | Early-stage solopreneur launching a side project | Low–Medium | Launch a brand quickly without getting stuck in perfectionism | • Doesn’t know where to start • Branding feels overwhelming • Wastes time on design decisions | • Guided workflow • Fill-in templates • Fast results • AI-powered confidence | Canva, Instagram, Squarespace | “I just want something that helps me get it done without overthinking everything.” |
| Strategic Rebrander | 35–45 | Experienced founder or marketer repositioning brand | High | Align brand with new mission and audience | • Existing brand lacks emotional depth • Stakeholder misalignment • Rebrand process feels fragmented | • Alignment tools • Strategic brand mapping • Narrative + visuals in sync | Figma, Notion, ChatGPT, Miro | “I don’t need fluff — I need a tool that helps my team get aligned fast.” |
| Category | Insight |
|---|---|
| ❌ Generic AI Output | AI tools produce surface-level, robotic content that lacks emotional depth. |
| 🌀 Overwhelm & Paralysis | Users freeze at the start—too many decisions, too little guidance. |
| 😓 No Clear Process | Branding feels like a mystery, especially when it comes to articulating vision. |
| ⏳ Time-Consuming | Manual research, copywriting, and design take too long without clear ROI. |
| 🧩 Fragmented Tools | Users juggle Notion, Canva, Figma, and ChatGPT without workflow integration. |
| 🤝 Team Misalignment | Strategic founders struggle with stakeholder agreement on messaging. |
| Category | Insight |
|---|---|
| 🧠 Define a Clear “Why” | They want to create a brand rooted in purpose, inspired by Simon Sinek. |
| 💬 Authentic Messaging | Copy should sound like them, not like AI. |
| ⚡ Speed to Launch | Need to go from vision → brand → website fast without getting stuck. |
| 📣 Emotional Resonance | They want messaging that connects deeply with customers. |
| 🧱 Strong Brand Foundation | Want clarity on values, vision, tone, and position from Day 1. |
| Category | Insight |
|---|---|
| ✍️ Personality-Driven Output | AI should reflect tone (warm, witty, serious, etc.) and values. |
| 📐 Consistent Visual + Verbal Identity | They want logos, brand color palette, and copy that match. |
| 📊 Guided Workflows | A step-by-step structure that removes guesswork. |
| 🧭 Brand Strategy, Not Just Execution | Messaging frameworks, taglines, mission statements – not just AI copy dumps. |
| 📁 Exportable Output | Final result should be ready for Webflow, Canva, Notion, or investor decks. |
| Category | Insight |
|---|---|
| 🧘♀️ Founder Mindset Prompts | Thought-provoking questions to help dig into their purpose. |
| 🤖 Voice Cloning | Upload personal writing or tone for training AI outputs. |
| 🎨 Figma/Canva Integration | Direct plugin or export for visuals and brand boards. |
| 🔁 Iterative Copy Suggestions | Let them pick between versions or improve tone with prompts. |
| 🎤 Mini Voice Branding | How would your brand sound if it spoke like a person? |
| Theme | Detail |
|---|---|
| Inspiration: Simon Sinek's Golden Circle | Starting from Why is non-negotiable; this is a core value proposition. |
| Emotion-Led Founders | These users are not purely analytical; emotional resonance matters deeply. |
| Mixed Skill Levels | Some are first-time founders, others are experienced. Tool must adapt to both. |
| Low Design Confidence | Even founders with a clear mission feel insecure about visuals and writing. |