Dreamer — Key Insight
Dreamers value inspiration and discovery. They seek emotions and unusual experiences, enjoy building complex routes themselves, but want routine planning tasks to be simple and frictionless, so nothing distracts them from the experience.
From the interviews:
- Easily discovers new and unusual destinations and wants a clear way to assess what will be truly interesting
- Enjoys building complex routes and experimenting with destinations
- Expects recommendations that consider personal taste, emotions, past trips, and budget
- Wants a single place to store, view, and manage all travel-related information — routes, tickets, and activities — without switching between multiple services
Saver — Key Insight
Savers don’t just want “cheap.” They want confidence that they made the best possible financial decision among all available options.
From the interviews:
- Afraid of overpaying
- Hates the feeling of being “tricked by marketing”
- Gets exhausted by endless manual comparisons
- Seeks calmness and control, not just the lowest price
Instadiva — Key Insight
Instadivas choose travel emotionally through visual inspiration, but face content overload and spend a lot of time turning a beautiful image into a real, workable route.
From the interviews:
- Aesthetic photos and videos are the main trigger for destination choice