• Setting page goals

• Overlay

  • Heatmaps
  • Scroll depth

• KPIs

  • Goals
  • Page View
  • Bounce
  • Time on page
  • Referal/Source/Next Page
    • Referal Top Keywords

• [ ] Suggestions? Design or Content SEO

• [ ] Basic Traffic Analysis (Segments)

  • [ ] Personalization suggestions
  • [ ] Warn about experiences no one has seen or less than 5% of your audience has seen

• [ ] If you set a goal, possibly warn them of best practices

  • [ ] To far down the page
  • [ ] To many competing elements
  • [ ] Basic accessibility auditing

Goals

• Suggest goals

  • Highest click through

• OOTB goals

  • Bounce Rate
  • High Engagement
  • Time on Page

• Difference in Goals between Display Page and Content Page

  • Do you care about which content performs well?
  • Or do you care about the page layout and design?
  • Or do you care about SEO?

Research

http://www.nonlinearcreations.com/~/media/Site/Digital-How-We-Think/Whitepapers/DMSforMarketers.pdf

Use Case

Content performance auditing

Traffic distribution

Who looks at my content, where do they come from?

• Check for bounce
• Long tail keywords → Check against a conversion goal