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Problem statement

The devotional live streaming feature isn't performing as expected. Users are visiting but not staying engaged for more time. Can you redesign the experience within this screen to increase engagement without major backend changes?

Timeline

It was a quick requirement, we had only 4 days for design.

Let us understand what Ninjacart is

Ninjacart is an agri-tech company that streamlines the fresh produce supply chain and offers financial and content products tailored for the farming community. Among its ecosystem of platforms, Ninjacart, NinjaMandi, NinjaKirana, NinjaKisan, and NinjaGlobal. This case study focuses on the NinjaKisan app.

Access ninjacart website here

Initially launched as a Q&A platform for farmers, NinjaKisan struggled with low engagement and retention. In response, the team experimented with various secondary value propositions, including: