https://my.spline.design/devicemodelcopy-qqp4FFJQdbhaXpKmS2Yda2LW/
When I joined Swiggy’s CEO Office team as a product design intern, I had an wonderful opportunity to work on some interesting problems. One such problem was to improve the efficiency of the workflow of the Sales Team of Swiggy Dineout.
Swiggy Dineout is the dine-out vertical of Swiggy, that enhances the dining-out experience by allowing users to discover restaurants, make reservations, and access exclusive offers and discounts on dining bills at over 18,000 partner restaurants across numerous Indian cities.
The Core Users of this product would be the Account Managers (AMs) of the restaurant partners (Rx). Currently, their workflow is highly fragmented throughout various excel sheets and trackers which costs a lot of effort to analyze performances of their partners and this is turn causes loss of context and makes the whole process a lot inefficient.
Multiple restaurants (Rx) in a specific region is looked after by a Account Manager (AM). Multiple such AMs are looked after by a City Manager (CM). And multiple such CMs are looked after by a Cluster Head (CH).
Every month the CHs receive the targets that need to be achieved, for that month, by the business team. The CHs then divide these targets among the different CMs based on their cities’ previous performances and other criteria. The CMs then divide individual monthly targets to the AMs under them.
AMs are the direct Point of Contacts (POCs) of the Rx Partners. They are like their Business advisor who advise them to run ad campaigns or point out their shortcomings, to improve their business overall.
Also, the AMs receive incentives based on the level of their monthly target completion.