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CLASS PROJECT: This project was completed as part of the Udacity UX Design Nanodegree course, Amazon was not involved in any way.

SUMMARY

Avid readers want a single library for all of their ebooks (including audiobooks). By providing an easy and exceptional e-reading experience, users will be loyal to Amazon Kindle. However, there are several areas of frustration — particularly with large ebook libraries, that are pushing avid readers to other platforms.

My research found that readers don’t organize their ebook libraries. Users with large libraries have difficulty remembering what is in their library — which results in them browsing their library, but this too is cumbersome. Research also found that users read multiple books concurrently, selecting a book based on their current mood. Readers preferred to read different genes depending on their current mood—the current genre also determined if a user wanted to see their current reading progress. The last finding was that some users want to have one shared library for their whole family, similar to Netflix or other digital media accounts.

TABLE OF CONTENTS

CONTEXT

Problem

Research

Analysis

PROCESS

Ideation

Vision

Design

RESULTS

Solution

Takeaways

Future

Problem

DESIGN BRIEF Users with large libraries containing 100's-1000's of books need features that help them more easily browse and sort their large ebook libraries so they can better plan reading time and have a better awareness of what is currently in their collection.

GOAL Update the Amazon Kindle app to better support avid readers.

UX Pain Point 1 Browsing large libraries

UX Pain Point 2 Reading 2 or more books in parallel

UX Pain Point 3 Downloading large libraries

Research

In 2019, 25% of Americans read an ebook (source). The largest online ebook discussion forum, MobileRead, has nearly 300,000 users. In one poll on MobileRead, 50.91% of respondents stated they had purchased more than 200 ebooks (source). Assuming there are 332 million people in the US and Amazon has a 61% share of the ebook market, I estimate there are approximately 25.8 million Kindle customers who have more than 200 ebooks in their collections. This is a sizable market Amazon has previously seen value in as they purchased the social book platform GoodReads, in 2013.

Primary Research

As a “power-user” eBook reader, I have experienced firsthand the frustrations with the available apps.

I wanted to learn about the digital reading habits of adult Kindle ebook readers with libraries of significant volume (100+ books) — particularly how they like to organize and browse their eBook collections and any pain points they have in these areas. The goal was to determine what opportunities and needs aren’t being met by the current Kindle app.

Below is the data I collected from interviewing 5 Kindle users with libraries of at least 200 ebooks on their needs, pain points, and how they use apps to read eBooks.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/26cc7dca-65df-4992-8ec1-aa52919793a2/Ebook_Primary_Research_Report_Affinity_Diagram.jpg

Miro affinity diagram of research data