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<aside> <img src="https://img.icons8.com/ios/344/laurel-wreath.png" alt="https://img.icons8.com/ios/344/laurel-wreath.png" width="40px" /> Industry Recognized Case Study
★ Featured in the Sidebar newsletter (40,000 readers), on May 5, 2021.
★ Read over 600 times on Medium, published on the Bootcamp blog.
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Avid readers want a single library for all of their ebooks (including audiobooks). By providing an easy and exceptional e-reading experience, users will be loyal to Amazon Kindle. However, there are several areas of frustration — particularly with large ebook libraries, that are pushing avid readers to other platforms.
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MY ROLE
UX/Product designer, Researcher
TOOLS
TIMELINE
7 Months
TEAM
CLIENT Academic Project
DELIVERABLES User Research, Competitor Analysis, Empathy Mapping, Personas, Wireframes, Prototype, Task Flows
GOAL Update the Amazon Kindle app to better support avid readers.
OUTCOME Researched, designed, and tested solutions to 3 major UX problems in Amazon's iOS Kindle app.
Users with large libraries containing 100's-1000's of books need features that help them more easily browse and sort their large ebook libraries so they can better plan reading time and have a better awareness of what is currently in their collection.
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Major Findings
Avid readers with large libraries have three major pain points.
Pain Point 1 **Browsing
Pain Point 2 **Reading 2(+) books in parallel
Pain Point 3 **Downloading
Avid readers, who actively switch between 2-4 books depending on mood, have 100's or 1000's of books and get frustrated when they can't find a book or remember why they added a book to their library. They want to spend their time reading their books, not sorting them into folders. Readers also have genre-specific needs and preferences that are not being met.
Personas
Travis the Student Traveler
“Fiction is my leisure reading. Nonfiction, I have to be in the headspace for it.”
Natasha the Mystery Sleuth
“A lot of the time, as I have so many books, I forget exactly what it might be called. So I have to go line by line to find the book that I want.”
View More Details
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<aside> <img src="https://img.icons8.com/ios/344/thinking-bubble.png" alt="https://img.icons8.com/ios/344/thinking-bubble.png" width="40px" /> How Might We improve the offline reading experience for avid readers with large quantities of books, within the library and within the book, to address the unique needs of different genres so that users can read more books with better recall?
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Value vs Complexity Matrix, Concept Evaluation
Some annotated concepts from the idea generation stage. (Miro Board for Detailed View)
Primary Goals for Design Phase
