Curated by Gene. Shared with Founder Circle.

Copywriting 101

Can't remember where I got this

• Add social proof.
• Speak to pain, not pleasure.
• Acknowledge common objections.
• Create scarcity.
• Write like your customers talk.
• Remove uncertainty.
• Use specifics.
• Write for one person
• An ounce of emotion is worth a pound of evidence.
• Sell the why, not the what.
• Avoid clever headlines, slogans, buzzwords, jargon

Business writing 101

via david_perell

∙ Shorten your sentences. ∙ Make your point fast. ∙ Shorten the introduction. ∙ Use simple words. ∙ Add graphs and statistics. ∙ No buzzwords. ∙ Use more periods, fewer commas. ∙ Write for skimming, not deep reading. ∙ Bold the main takeaways.