Core Mission
“To organize the world’s information and make it universally accessible and useful.”
Google Maps plays a pivotal role in helping users navigate the physical world. However, infrequent travelers with disabilities remain underserved. Improving access for them aligns directly with Google’s mission of universal accessibility.
| Type | Goal |
|---|---|
| Business | Drive user growth and retention by expanding accessibility. |
| Human | Enable safe, confident, and independent navigation for users with disabilities who travel rarely or under stress. |
Primary Segment (Prioritized)
Infrequent Travelers with Disabilities
Visual impairments (e.g., blindness, low vision)
Auditory impairments (e.g., deaf, hard of hearing)
Physical/motor impairments (e.g., limited dexterity, paralysis)
Cognitive limitations (e.g., memory issues, anxiety)
Secondary Segments: Frequent travels
Nomads & Content Creators
Working Professionals (Uber, DoorDash)
Rationale for Prioritization