Notions essentielles sur les cocons sémantiques

Defining an SEO strategy involves several indispensable steps.

Step 1: Understanding SEO

<aside> 💡 The SEO (on Google) goal is to rank first, to be higher than the competition in the results (not necessarily by creating flawless content or having a perfect website). The goal is to outperform the competition !

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Step 2: SEO Crawling, Indexing, and Ranking

• Search console
• Website
• Site architecture (no isolated pages)
• Robots.txt
• Sitemap.xml

Step 3: Implementation of semantic clusters

Step 4: On-Page Optimizations

Step 5: Technical Optimizations

Steps 6 and beyond: Backlinks, optimizations, ...

Topics Addressed in This Project

• Compelling content ✅
• Keyword optimized ✅
• Title, URL, description ✅
• User experience ✅  (recommendations)
• Snippet, schema ❌