Month 1: Build the Pond

• Set up Sales Navigator searches
• Launch network expansion campaign (no selling)
• Focus on 50-100 quality connections
• Engage with their content regularly

Month 2-3: Nurture and Engage

• Continue building connections
• Increase engagement with existing network
• Share valuable content
• Build familiarity and trust

Month 3+: Start Fishing

• Launch targeted campaigns to existing connections
• Reference shared interests and past interactions
• Focus on specific segments of your network
• Measure and optimize response rates