In this section, we define the purpose of the project and identify its target audience. As AI-related content becomes increasingly visible on YouTube, it’s important to assess whether this trend reflects genuine public interest or is simply amplified by tech-focused communities.

The goal of this project is to provide insights into current AI content trends and help businesses—particularly startups and small tech firms—identify the most suitable YouTube creators (KOLs/KOCs) for potential collaboration and product promotion.

So, we focus on two core objectives:

1. Is AI really trending on YouTube? If so, what types of AI content are attracting the most attention—tools, tutorials, discussions, or news?
2. Which channels are leading the trend? Based on engagement metrics and content relevance, which creators are best positioned for potential partnerships?