Ideation is the process of coming up with concepts for entrepreneurial projects. While there's obviously no limit to the different ways this can be accomplished, there are some systems and methods of approach that have proven successful for other founders and are therefore worth considering. Let's talk about...

Where you might find good ideas for startups:

Organic vs. Inorganic Ideas


How you should think about your product's role in your customer's life:

Job to Be Done


When you're likely to have good ideas or find novel solutions:

Top-of-mind


A tool you might've heard about that you might want to avoid for now:

Business-Model Canvas


Once you've covered the above, hopefully you're well on your way to coming up with the Vision for your project. Next we'll talk about the way you might shape your thinking based on how entrepreneurs tend to approach problems.

Up next:

How Entrepreneurs Think