• Instructions

1.) Who are your customers?

• Where are they located?
• What does a typical day look like for them?
• Where do they go to meet and interact with people like them?
• What’s their background?
• How much income do they make? / How much revenue does their business generate?

2.) How do your customers want to be perceived? How would their close friends, family, colleagues, or boss describe them?

3.) What do they need support with? What do they want? (Desire)

4.) What are the problems they are running into? (Paint Points)

5.) What solutions are they turning to? How are they currently solving this problem? (Alternatives)

6.) Where do they go to find solutions to or information about their problem?