<aside> 🦊 This exercise goes beyond usual brand strategy. However the ideas it uncovers are always useful in the process. It helps you work out where to focus. It’s most powerful in conjunction with your personas and brand attributes, other brand strategy exercises in this collection.

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<aside> 1️⃣ Rate each item for desirability, doability and timeframe. Rate from 0 - 10, 10 being the most desirable, doable, and shortest/quickest.

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<aside> 2️⃣ The Weight column will automatically populate in real-time, you don’t need to enter anything here.

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<aside> 3️⃣ The rows will automatically sort according to Weight.

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Revenue

Awareness

Efficiency