The Story behind:

There are many events happening, personal or professional. Personal events such as parties and professional events such as conferences, meetups etc. When someone makes their presence in the event, it is always super hard to find the right people who we need. For example, I’m in a tech conference and I am in need to meet a web developer who could help me create a web application. But I don’t who is what. And this is the exact problem Icebrekr app is solving.

Ice + Breaker = Icebrekr. Breaking the ice between two people in an event and helping them network.

Untitled

How it works?

Icebrekr checks people ‘Nearby’ in bluetooth range, by default. While in an event, the app uses both internet and bluetooth to capture both ‘Virtual’ and ‘Nearby’ attendees. By providing relevant keywords, users get a list of people in the event they can connect with, personally or professionally.

How I received the app?

The app runs both on Android and iOS. The app faced many usability problems in flow level and visuals, which is the main downside for the app to not earn proper revenue. Hence I proposed to conduct a UX audit for the entire app. And based on the results and suggestions, we can prioritise the next steps.

https://www.figma.com/design/BVRgNtcuupsDJBaMOd6jod/Icebrekr-Mobile-(Copy)?node-id=27-4140

My design process for Icebrekr:

  1. UX Audit (Since it is an existing app)
  2. User feedbacks
    1. Received through slack and video calls where the client directly asks people in the event to install and use the app
    2. The app has received a warm welcome among people along with feature requests
  3. Phase Planning
  4. Process extraction & Refinement
  5. Information architecture
  6. Wireframe
  7. Design System
  8. Prototype