Designing software for basketball analytics


I lead the design at ISO Athletic, a startup at Northwestern University that creates software for college-level basketball analytics.

Our clients are 8 NCAA DI teams including the 2018 national champions, University of Villanova.


Design an interface for basketball managers to track events during scrimmages.

(Example: Kevin Durant missed a shot from location X on court.)

Product Mechanics

Below are a couple mockups my team made before I joined.

Despite having poor usability, the mockups gave me an understanding of the basic mechanics involved in creating a stat tracking interface, diagrammed below.