ONE OF THE BIGGEST & MOST INFLUENTIAL SOCIAL MEDIA PLATFORMS.

Posting Schedule

For each account, 3-5 posts a week will be shared depending on what time its followers are most active.

Quality over quantity is an important rule to keep in mind. Sharing too many posts everyday with no strategy in place will only spam its followers and may even lead to them ignoring the posts which will result in low engagement rate. Posting a good content that includes one of the content pillars will spark an emotion in a person to interact with the post.

Sophisticated
Friendly
Humorous

When writing captions or interacting with its followers, it's essential to keep a consistent tone of voice. Since, Forever 21 targets young adults, having a friendly yet humorous tone of voice will be able to help connect with them.

Engagement
Reply to comments as much as possible
Interact with other influencers by liking their photos and leave genuine comments
Engage with its followers to gain trust and loyalty

Upload 3-5 stories a day
Share behind the scenes
Share tagges stories
Use IG stickers such as polls, q&a, sliders, etc to interact with its followers
Share fun facts or any other additional information available

It's also important to be active on its stories and make use of the story features. By using polls and quizzes, it can be helpful in discovering more abouts its audience and share things that they want to see.