🎯 Goal: Promote ICON via digital brand partnerships and social media marketing in North America, Europe and South Korea. Create targeted marketing campaigns to raise brand recognition and recruit new participants to the ICON ecosystem.
Prepared by ICX Promotions [email protected]
Team:
Max: Entrepreneur and scientist, graduate of NYU and Columbia University. 5+ years experience in business, emerging technologies and brand marketing.
Jeff: Seoul, South Korean native. NYU alumn and an engineer at Fortune 500 software company.
Brand Partnerships
We will create brand partnership campaigns to target Internet Savvy Gen-Z + Millennials interested in cryptocurrency. Sponsorship based marketing allows precise audience targeting, helping us promote ICON to communities that understand cryptocurrency and like to engage with content creators by supporting the products they advertise.
Korean Influencers
We will leverage the fanatic fan culture of Korea to excite young Koreans about the ICON project. Korean pop stars are already using the blockchain to issue NFT assets and K-pop Star Kwon Hyun-bin is set to appear in ‘Crypto-themed’ K-drama Series.
E-Sports
E-Sports is a rapidly growing market where 77% of fans are male and 61% are millennials (Nielsen). 64% of followers on Twitch purchase products recommended to them by streamers (Twitch). There is significant crossover between the cryptocurrency and E-Sports communities.
Crypto-Financial Influencers
We will partner with influencers in the crypto-financial circles to raise awareness and buying interest in the ICX token. Smaller sponsorships can be run simultaneously on TikTok to flood brand awareness in a specific niche.
Theoretical Quarterly Breakdown
Promotion Channels: Prices Vary Based on Channel and Partner
$10K-$50K
✔️ Potential Partners: @POKIMANELOL
@SCARRA
✔️ Call to action button leads to email collection and ICON-FI referral.
✔️ Social Posts Promoting Stream / Campaign Before and After
$1K - $10K
✔️ Potential Partners: @ROBINHOODKID @MONEYWITHCASS @SARAFINANCE @HUMPHREYTALKS
✔️ Short clip explaining ICON project in a fun, viral way.
✔️ ICON sponsored dance for Korean TikTok
$5K-$50K
✔️ Social Posts Promoting Stream / Campaign Before and After
✔️ Dedicated YouTube video with ICON logo sponsorship.
✔️NFT giveaway of digital art piece and autograph, call to action is a lottery (email collection).
✔️ Call to action button leads to email collection and ICON-FI referral.
$10K-$150K
✔️ General sponsorship of a competitive E-Sports team or player.
✔️ Promotion will include things like NFT giveaways, merchandise and shoutouts.
✔️ Potential Partners:
@Geng.gg Team
@Golden Guardians
<aside> 🎮 SCARRA: Founder of Offline TV
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