I absolutely LOVE this idea an enablement leader we work with set up with their reps: instead of rolling out ChatGPT with another "AI best practices" presentation, they launched an AI hackathon for their sales team. The challenge: submit a video showing how you used ChatGPT with call transcripts to either coach yourself or share insights with your manager. The prizes: - First place: $200 gift card. - Second place: $50 gift card. - Everyone else: Bragging rights. The results were legit. Reps started experimenting. They discovered use cases enablement never thought of: - Summarizing competitor mentions across multiple calls. - Analyzing buyer language patterns to improve messaging. - Creating follow-up emails using actual prospect quotes. - Identifying coaching opportunities from their own calls. The best part? Peer learning REPLACED top-down training. Instead of enablement saying "Here's how to use AI," reps were showing each other "Here's what actually works." The video format forced them to articulate their process, which helped others replicate success. Bottom-up adoption beat top-down mandates by 10x. Most companies treat AI implementation like software rollouts: Train everyone, hope for adoption, measure usage metrics. This approach treated it like innovation: Challenge the team, reward creativity, let success stories spread naturally. As you can imagine, when someone wins $200 for a clever AI use case, everyone else wants to find the next clever use case. Gamification works because sales teams are naturally competitive. Give them a target, a prize, and recognition - they'll figure out how to hit it.