We recently ran a product drop campaign for a brand in the Home Decor niche

They usually average around $20-30k a day in revenue, and this drop generated them $76k in a day while also getting higher profit margins than usual

Let me show you how we did it 👇

Deciding what products to drop

Usually, what we like to do is email our current customers with Email polls

We send them 2 questions:

• What product would you like to see from us?
• What colors / variations of the product would you prefer?

Each question has 4 different options to choose from (if we let people type in their answers things would get very messy)

This works great for 2 main reasons

1. You can find out exactly what your customers want by just sending an email
2. Customers feel more attached to your brand as they get a say in what products you release, increasing customer loyalty