Today I’ll be showing you the strategies we used to bring a brand from £50k per product drop to over £120k from a new product drop using Emails
Let’s get into it 👇
We started working with this client at the very start of January.
They are a streetwear brand that operators as an evergreen store (meaning they keep the site open 24/7 and don’t close it for product drops like a lot of other hype streetwear brands do.
They used to do £60-80k per drop but had been struggling to hit those numbers for the past few drops → which did around £50-60k in revenue.
One big thing that they were underutilizing was their email list - they had a huge list but never sent out emails for it. We knew that we could build a ton of hype for their new drop through emails and deliver them insane results.
As well as using their email list to build hype to the drop, we also wanted to run an early access strategy to boost their revenue even more.