Remember when I was telling you that it's not about the tools you use when it comes to marketing but how you use them?

Today I want to help you understand one of the most fundamental marketing tool called AIDA.

Depending on how it is used, AIDA can be seen as a conspiracy tool created by the evil capitalist who just wants to manipulate you into buying anything.

Used cleverly and with your ethics and values at heart, it's one of the most powerful tools that can help you to generate genuine engagement with your audience and convert this engagement into genuine and ethical sales.

If you've never come across it, let me put it straight to you:

AIDA means:

👀 Attention

🧐 Interest

😍 Desire

🤝 Action

You guessed it, it's a process.

A process we're going to infuse into your content marketing and copywriting to allow your audience to actively go through.

If you've read a lot of marketing and sales advice online, you may have heard the term "funnel", whether related to marketing or sales or both.

The AIDA process is like a funnel for your written content.