Dear reader! I'm glad you found this manuscript, as it will guide you through the process of testing your product with potential users to get the best insight in the shortest time possible.

I will outline how to set everything up, which tools to use, how to find the right users and what to look out for when talking to them. In the end I will briefly describe how to interpret the feedback and use it for iteration.

So without further ado, let's get started:

Tools

There are not many and they are surely replaceable, but here's what we use:

Step 1: Decide on your target audience

Before you start with anything user research related, you need to make sure you have some criteria or hypothesis about who you are planning to test your product with. Generally speaking, it could be simple demographic categories or knowledge spheres, which you require from the users to understand your product. Write those out and decide on them - for an insurance company it could be as simple as: