How to pitch: core idea

The goal is to create value, message with integrity, and get the creator to say yes to concierge.

Message templates

Note: constantly add effective messaging to this page as you identify it

Connections

Connection request: basic

• Hey, it’s Olly, co-founder of Senja. Helping course creators collect more social proof.

Connection request: advanced

• Source new prospects using methods here: ‣
• Like 2 recent posts
• Comment on 2 recent posts and add value or ask a question
• Wait for a like / response from new prospect (some form of engagement)
• If there is no engagement, do it again.
• When they reply to your comment, reply back to reinforce engagement
• Make connection request with no message

Messages

<aside> 😍 You need to look for a seed of frustration with social proof / testimonial collection. Focus on identifying people with whom the messages will resonate rather than aggressively educating. Keep it light, create some FOMO, plant the seed of Senja, and continue if there seems to be a level of interest. If not, move on quickly…

</aside>

[Lead magnet outreach]

Opener: I noticed that…

These help set a tone that you’ve looked at what they’re doing and going to help them first. This increases the chance of them being receptive when you try and pitch.