<aside> 💡 Notion Tip: Change this doc to better align with your company’s branding and messaging guidelines.

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Creating memorable and meaningful names for new features is essential for a startup, and it can be a difficult task. It helps the product team to easily recognize and remember the purpose of each feature, and for customers to understand the feature quickly and accurately. It is invaluable to have a consistent way of naming features, so that customers can easily recognize what each feature does. Here are some tips for creating effective names for new features that will aid in this process:

1. Keep it simple - Use concise and straightforward language that is easy to understand and that avoids jargon.
2. Be descriptive - Use words that provide a good description of the feature and its purpose.
3. Be creative - Get creative with the name and explore different options. Brainstorm ideas with the team and be open to new options.
4. Be memorable - Consider how easily the name will be remembered by the product team and customers. It is a good idea to review the name multiple times to make sure it is memorable.
5. Use consistent language - Use language that is consistent with existing features. This will help customers quickly and easily recognize the function of each feature.

When naming a new feature, it is important to consider the overall tone and branding of the startup. Every name should reflect the product's values and mission. With these tips, the product team should be able to create effective, memorable, and meaningful names for new features that will help customers to better understand and engage with the product.