To measure the success of your app and brainstorm improvements, you can start by using the insights available within Aiden:

<aside> 💡 Advanced:

Want to see the effect of your guided selling app on your website's conversation rates, navigation behavior, and more?

Check out how to Gather insights with your CRM/CDP for your app.

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1. Analyze usage

The most important thing you'll want to know is how many customers are using your app — and how they're funnelling through it.

1. Navigate to Analytics.

2. On the Usage tab you can view these key usage metrics for any given time period (along with some fancy graphs for the visually oriented!):

   

   • Sessions The total amount of times the app has been started.
   • Advice views The total amount of sessions that viewed the advice page.
   • Click-through The total amount of sessions that clicked at least 1 product on the advice page.
   • Click-through rate The ratio between Advice views and Click-through.

3. Use these insights to determine whether your app's performance can be improved.

   Together, these metrics show you exactly how customers funnel through your app:

   1. They start the app and click through the Q&A → Sessions
   2. They reach the advice page and look at the advised products → Advice views
   3. They decide to view one or more products in your webshop → Click-through

   Is the number of Advice views much lower than the number of Sessions? This may indicate that the app itself is relevant to your customers, but your Conversation needs some improvement.

   In which case — keep reading! ⬇️

2. Analyze the conversation

Next to the key usage insights mentioned above, you can also see the behavior of customers in the app.

1. Navigate to Analytics.
2. On the Conversation tab you can view these behavior metrics for any given time period:

   • Distribution of answers per question

     This ****shows you how many times each answer was selected for each question.

   • Question drop-off

     This shows you at which questions customers left your app.

Below, we'll discuss what this data can tell you about your app and customers.

2.1. Distribution of answers per question

You'll see these metrics for any given time period:

• Number The amount of time this answer was selected.
• Ratio The percentage of the amount times this answer was selected in relation to the total amount of selected answers.

With these insights you can improve your Q&A, enrich your customer profiles, and perhaps even improve your product offering.

<aside> 💡 Good to know:

Is an answer missing from the table? This means no customer has ever selected this answer.

Ask yourself:

• Is this answer relevant to my target audience?
• Does it represent a specific need they have?

If not: 🛠 Remove it, or replace it with a more relevant answer.

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For example, apparently a significant majority of customers of our imaginary plant webshop is interested in the Jungle style: