Hey there fellow designer 🎨

In this article, we will try to interpret a few Attention heat maps and understand the insights we can extract.

You can Download the Design Files including some of following examples to try them yourself and get familiar with VisualEyes.

https://www.youtube.com/watch?v=-pyrdDkqPxs&fbclid=IwAR1u0zCzW4bt5iNXArJTbGy7V4025Y10npfNk10kkN9FzWQ9wWYLNM8SjSo

Let's start testing 🎉


First Example

400% Increase in CTR in iCouponBlog Source : 100 Conversion Optimization Case Studies

Original Design

Original Design

New Design

New Design

It was clear from the Attention Maps that by removing the enormous Secure logo, the attention distribution changed.

The primary CTA (“Use Coupon”) area got more attention, jumping from 171% to 215%, meaning a higher probability of a user to notice.

It is essential to take care of the dilution of our user’s attention.