Hi! My name is Mikalai Kudlasevich, and I am a marketer with over 13 years of experience in B2B and B2C. Currently, I am creating AI agents that do non-standard marketing and win because others don't know how or are afraid to do it.
Here's why, how, and what kind of business can get clients from Reddit, as well as how to set up one of our agents to automatically get interested leads.
Reddit is a forum where tens of millions of people ask for help, share something, or ask questions every day. If an AI agent writes to them on the same day, there is a 4-12% chance that they will respond positively to your offer. This approach is called cold outreach/outbound.
There are two strategies that work on Reddit (in the instructions below, pay attention to the strategy number — the agent settings depend on it):
Reddit outreach is best suited for:
— B2B products and services: SaaS, agencies, consulting, development outsourcing, legal services
— B2C with high check: online courses, premium tools, professional software, expensive goods
— Products with an English-speaking or international audience: US, Europe, global market
Real results from our clients: — Web dev agency: 78 leads in 2 months, ~$6 per lead (=positive response)
— Video editor tool: 59 leads per month, $4.9 per lead
— Medtech startup: 47 leads per month, $5.3 per lead
— Legal services: 83 leads per month, $5.4 per lead
When Reddit outreach is NOT suitable:
— B2C and D2C with low/medium check — for such products, viral posting works better when content around the product gets hundreds of thousands of views, hits the top of Google, and is quoted by ChatGPT. We can do that too, but manually. More about viral marketing →
— Geo-specific products — if your business operates in a specific area, city, or narrow local audience, there simply aren't enough such people on Reddit.