Introduction

Hey guys, this is Harsha from Dash.

For this guide, I’m following the format in these 2 viral demo tweets

I learned this formula from this first viral tweet. My friends Manas and Samarth at Kairos got the sauce from Dhruv Bindra - who, if you don’t know, was the marketing mastermind behind Styl.

https://x.com/bamitsmanas/status/1909697603010441580

The second tweet is, of course, what we did at Dash :)

https://x.com/raidingAI/status/1938023745761038466

There were other posts that have followed this template, and all have gotten 100k+ views as well.

After 100k, I can’t guarantee anything more since it’s up to some luck and your product’s quality itself.

Qualifying Your Company

Before we even get to starting anything, let’s talk about whether this guide will even work for you. As anyone will tell you, social media marketing is never a one-size-fits-all solution. If you meet these criteria, this guide is a good fit for you.

• You have a founder with at least 500 active followers (Pranjali, despite having 2,000 followers at the time of posting, was barely pushing it)
  • It still is doable with under 500 active followers, but 100k views isn’t guaranteed
• Your company would benefit from “tech twitter”
  • Is a developer product
  • Want a lot of consumer users
  • Want VC attention
• You have a product that is demo-able
  • You can run a demo in real-time
  • There are multiple use cases

Scripting the Videos

This style of video does not seem to be heavily scripted - but that in itself requires scripting. To get started, there are 2 types of videos you need to script.

1. The “main” video (this is the video that’ll go viral and get everyone in)
2. “Use case” videos (these will be what shows people the different ways your product can help them)