(Btw, if you want to have a chat about your own campaigns, you can schedule one here).

I hear you asking yourself:

“Why? Why would I run GIFs or Memes on LinkedIn?

The biggest problem with most LinkedIn ads isn’t targeting, budget, or even copy.

It’s that they look like ads.

People scroll LinkedIn to read content, not to analyze banner-style creatives with stock photos and polished headlines. As soon as something feels like an ad, it gets skipped.

Memes and GIFs work because they break that pattern.

They look like native content, not promotions. And when something feels native to the feed, it earns attention, even from people who weren’t planning to stop scrolling.

We've tested GIFs and memes across dozens of startup campaigns. The results?

→ CTRs that often increase to around 2-3x the typical benchmark → Comments where people tag colleagues & others (free reach) → Ads that spark conversations (instead of getting ignored)

GIFs and memes work because they blend into the feed.

They look like content, not ads. And when your audience feels like they're in on the joke (or the frustration), they’ll remember you.

But here's the thing: you don't need a design team or a production budget to create them.

You need a system.

And that’s what we’re giving you here. This guide gives you the exact framework we use to turn your product story into scroll-stopping creative. A repeatable process you can run with today.

<aside> <img src="/icons/groups_blue.svg" alt="/icons/groups_blue.svg" width="40px" />

This guide is built for:

• Performance marketers and designers who are already running LinkedIn Ads but want better results without bigger budgets.
• Marketing Directors and CMOs who want to share some additional best practices with their teams.
• Founders of start & scale-ups who just launched their first LinkedIn Ads campaigns (or are thinking of doing so 😉). </aside>

1. Your Story: Build Before You Joke

Every great meme or GIF starts with clarity, not humor.