When an animation executive opens your pitch deck, their first instinct is to find a reason to say no.

Your job? To keep them hooked until the end.

Last week, I attended a sharp, hands-on session titled « The Frail Art of Pitching », led by Laurent Auclair (@lauclair2000 on IG), expert of MIFA’s pitch programme.

Each year, the commission receives over 900+ submissions. Only 5% make the cut. Here’s what you need to know to stand a chance to feature among them.

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📌 1. What is a pitch deck?

A pitch deck is not a dossier. It’s a visual and narrative tool to spark interest, not give every detail. It evolves with your project and should always be short, sharp, and emotionally engaging.

🎯 Target length: 10–12 pages max

🖼️ 2. What goes into a great pitch deck?

1️⃣ Cover page

• Title
• Tagline (one compelling sentence — the hook)
• Format (TV series? Short film?)
• Target Audience
• Genre
• Development stage
• Mood (this should be visually clear from the very first glance)

2️⃣ Story & tone