1. Pricing strategy starts with anchoring

• Always start with a high price first
• Example: show $5000 → $4000 → $3000 → $1000
• The first high number makes lower prices feel “cheap”

2. Price anchoring changes perception

• If you show a big number first, everything after feels smaller
• Even a $1000 offer feels reasonable if compared to $5000

3. Use price contrast to guide decisions

• Clients choose more easily when they see multiple options
• Middle option often feels “best value”
• This is the same strategy used in subscription plans

4. Dummy offer technique

• Create a very high “dummy” package
• It makes your real offer look more affordable and reasonable
• Helps shift client thinking from “expensive” to “acceptable”

5. Breakdown pricing into tiers